Marketing Broadcasts

Marketing broadcasts send a single message to many contacts at once. Use them for announcements, product updates, promotions, and newsletters: anything you want a whole segment to receive at the same time. You choose the audience up front, set up your channels, and either send now or schedule for later.

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Audience

The Audience section determines who receives your broadcast. It is the first thing to configure, and it is required before you can send. You have three options:

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All contacts

Click All Contacts to send to every contact in your audience. Once selected, the Audience section shows an “All Contacts” row with its contact count, a See all button to browse them, and a Change button to pick a different audience.

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Specific segments

Click Add segment to target specific groups:

1. Search for a segment by name.
2. Select one or more segments from the list.
3. Add multiple segments to widen your reach.

Each selected segment appears with its name, its contact count, a View button that opens its contacts in a searchable dialog, and an x to remove it. You can combine segments freely. Click Add segment again to add another.

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Import a file

Click Import contacts to send to a list from a CSV, Excel, Numbers or OpenDocument file without leaving the broadcast:

1. Upload a .csv, .xlsx, .xls, .numbers, or .ods file.
2. Map the columns to contact fields; recognized columns are mapped automatically. Optionally pick a segment to file the contacts under.
3. Review and import. The contacts join this broadcast’s audience directly and appear as Imported contacts in the Audience section, with See all to browse them and Remove to clear them.

If the same person appears more than once in your file, the rows are merged into a single contact and the review step marks the extras as Merged. The first row for that person wins. Imported contacts belong to the broadcast, not to a segment — nothing is added to your segment list unless you chose one. They are still saved as contacts in your Audience, and they are sent to alongside any segments you selected. Your file can also carry per-recipient values for the properties used in your templates. Download the sample file from the import dialog to get a header row with every property your broadcast expects.

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Test your broadcast

Before sending to your whole audience, send yourself a test to confirm everything looks right.

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Send or schedule

Once your audience, channels, and content are ready, click Schedule Broadcast in the top-right corner to open the delivery dialog. It has two parts: when the broadcast starts, and how quickly it goes out.

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When to start

Pick when the broadcast begins:

• Send now: start delivering immediately.
• Quick options: in 30 minutes, in 1 hour, or tomorrow at 9:00 AM.
• Pick date & time: choose any future date and time with the picker.

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Delivery pace

Delivery pace controls how fast the send goes out once it starts. Instead of firing everything at once, you can spread the send evenly over a window so it lands steadily rather than all in the same minute. Drag the slider between ASAP (as fast as possible) and up to 7 days. As you move it, the dialog updates live:

• The rate — roughly how many messages go out per minute.
• The finish estimate — when the send is expected to complete.
• A small timeline bar that fills to show how much of the window the send occupies.

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Confirmation

The dialog always shows a recipient summary — “Sending to X recipients via WhatsApp” — with the channel and count. Click Send Broadcast to start now, or Schedule Broadcast to queue it for the time you picked.

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Scheduled broadcasts

When a broadcast is scheduled, the page updates to show:

• A banner: “Broadcast is scheduled to send on” the chosen date and time.
• A live countdown in the top-right corner.
• A Cancel Schedule button that returns the broadcast to Draft.

To edit a scheduled broadcast, cancel the schedule first, make your changes, then schedule it again.

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While it’s sending

Once a broadcast starts, the header shows a Sending status and a banner tracks it live:

• Progress — how many of the total recipients have been delivered so far, with a percentage.
• Pace — “Spread evenly over 3 hours” when you set a delivery pace, or “Going out as fast as your channels safely allow” when you didn’t.

The Deliverability card and the recipients table fill in as the send progresses.

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Cancelling a send in progress

A paced broadcast can be delivering for hours, so you can stop one mid-send. Click Cancel Broadcast and confirm. Delivery stops and the broadcast returns to Draft, fully editable again — messages already delivered stay delivered and keep counting in your analytics, and the unsent remainder is discarded. A banner tells you how many people already received it. Send it again and everyone who already received it is skipped, so nobody gets it twice. The send dialog counts only the people still to reach, which makes an unedited re-send the way to resume an interrupted broadcast.

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Analytics

After a broadcast is sent, the page becomes an analytics dashboard. The Audience, Properties, and Channels sections collapse into summaries, and delivery data takes their place.

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Deliverability

• Total Recipients: how many contacts were targeted.
• Sent: how many messages were sent, with the percentage.
• Delivered: how many were confirmed delivered, with the percentage.

The large figure at the top is your at-a-glance delivery rate.

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Engagement

• Opened: how many recipients opened or read the message, with the percentage.

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Recipients table

A per-recipient table lists every contact, the channel used, the delivery status, and the send time. Hover a status icon to see exact timestamps for each event.

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Retrying failures

A failed recipient shows a Retry button on its row, which puts that message back on the send queue. When several failed, Retry all failed appears above the table and requeues them in one go. Retrying never re-sends to someone who already received the message. Recipients that never reached anyone — imported, still queued, failed, or skipped — can also be removed from the table through the ⋮ menu on their row.

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Best practices

1. Always test first. Send yourself a preview and confirm the template and variables render correctly.
2. Segment instead of blasting. Send relevant content to the right group rather than the same message to everyone.
3. Personalize with properties. A name and a unique code lift engagement. See Properties.
4. Schedule for the right moment. Send when your audience is active, and avoid late nights and weekends.
5. Watch your numbers. Low deliverability usually points to bad phone numbers or addresses in your contacts.
6. Get consent. Only message contacts who opted in. On WhatsApp this is essential. See WhatsApp Best Practices.

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Next steps