
How Memory Works
Every time your assistant has a conversation, it automatically identifies and stores important information about the customer:- Names and preferences
- Past purchases or inquiries
- Specific requests or issues
- Personal details they’ve shared
- Conversation context and history
Why Memory Matters
Personalized Experiences
When a customer messages your WhatsApp number for the first time in weeks, your assistant already knows:- Their name
- What they bought last time
- Any issues they had
- Their preferences
Consistent Across Channels
A customer chats on your website, then messages on Instagram a week later. Your assistant remembers everything from both conversations. The customer doesn’t need to repeat themselves.Building Relationships
Memory transforms routine interactions into relationship-building moments:- “Welcome back, Sarah! How did the yoga class go last Tuesday?”
- “I remember you mentioned you prefer morning appointments.”
- “Last time you asked about our premium plan, still interested?”
What Gets Remembered
Your assistant automatically identifies and stores:- Contact information: Names, emails, phone numbers
- Preferences: Favorite products, preferred times, communication style
- History: Past purchases, previous issues, conversation summaries
- Context: Ongoing projects, pending requests, follow-up items
Viewing Customer Memory
In the Inbox, select any conversation and look at the contact panel on the right. You’ll see:- Contact Details: Basic information
- Memory: Everything your assistant remembers about this customer
- Conversation Summary: AI-generated summary of recent interactions
Privacy and Control
Memory respects customer privacy:- Customers can request their data be deleted
- You can clear memory for any contact
- Sensitive information (like payment details) is handled securely
- Memory only stores what’s relevant to customer service
Memory in Action
Here’s a real example of memory working: First conversation (Monday):Customer: “Hi, I’m looking for a yoga class for beginners”
Assistant: “Great! We have beginner classes Tuesday and Thursday at 6 PM. Would you like to book one?”
Customer: “Tuesday works. My name is Maria.”
Assistant: “Perfect, Maria! You’re booked for Tuesday at 6 PM.”Second conversation (Following week):
Customer: “Hey”
Assistant: “Hi Maria! How was your first yoga class last Tuesday? Ready to book another session?”The assistant remembered Maria’s name, that she’s a beginner, and when her class was, all without being asked.
Best Practices
- Let it work automatically: Memory handles itself, no configuration needed
- Review occasionally: Check what your assistant remembers about key customers
- Trust the process: The more conversations, the smarter your assistant becomes
- Respect privacy: Delete memory when customers request it